I left €200,000 on the table in Year 1. Not because the product was bad because I was too scared to charge what it was worth.
This is everything I learned going from €500/month to €10,000/month.
Inside, you’ll learn:
✅ The €200K pricing mistake and the exact math that fixed it
✅ The 5 pricing models I tested: what worked, what bombed, and why
✅ How to price when you have zero reference points (the value formula)
✅ When and how to raise prices without losing customers (we raised 25%, only 10% churned)
✅ How to handle 'you're too expensive' without dropping your price